Cent4dent Blog

Monies raised through Smiles for Life campaign March – June 30 by our office and Crown Council
Dentists across the nation benefit several children’s charities to include St. Jude Children’s
Research Hospital.
In a January 25th, 2010 article on St. Jude’s website, The St. Jude Children’s Research Hospital
reports the current Washington University Pediatric Cancer Genome Project is the largest
investment to date—estimated to cost $65 million over three years—aimed at understanding the
genetic origins of childhood cancers. Scientists involved in the project will sequence the entire
genomes of both normal and cancer cells from each patient, comparing differences in the DNA
to identify genetic mistakes that lead to cancer.
About St. Jude:
St. Jude Children’s Research Hospital is the charity ranked highest in trust in the United States,
according to a public survey conducted by the international research firm Harris Interactive.
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The survey, released March 4, 2010, also reported that St. Jude ranked second among the
nation’s top charities in overall brand equity.
“This is an affirmation of the value of the lifesaving work St. Jude Children’s Research Hospital
has been conducting for almost 50 years,” said Dr. William E. Evans, CEO and director of St.
Jude. “The American public has embraced Danny Thomas’ dream that ‘no child should die in the
dawn of life,’ and we have worked tirelessly to advance that mission.” (Next page)
The 2010 EquiTrend® study conducted by Harris measured 1,151 brands, including nonprofits,
and measured brand equity, customer connection, commitment, energy, brand behavior, brand
advocacy and trust. The study was conducted online among 19,708 U.S. consumers ages 15 and
over between January 12 and 21, 2010.
To whiten your smile and brighten the life of a child contact Dr. Steve Markus and the Dental DreamTeam of the Centre for Dentistry to schedule an appointment before the end of June by clicking here on our blog or www.cent4dent.com
ing our office at (855 546 0665)
DDS – Haddon Heights, NJ
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